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  • Sale!

    The Suits Everyone Set!

    Any age, any style,  any level of expertise, super soft, super glam…no matter the person, this one suits everyone!

    10 Piece Set with Gift Bag

    worth €99, yours for €55

    What’s included: The Rosie - Large Powder & Contour The Kabuki - Cream Foundation, Cream Contour, Cream Blush Eye Spy Detailed Eye Brush Set The Mermaid Zipper - To house all brushes safely and hygienically. The Tote Gift - To Present as a gorgeous Gift (to yourself or someone else! Were not here to judge!)
  • Sale!

    Every Day Glam

    69.99

    EVERY DAY GLAM

    10 Piece Brush Set with Zipper Case

    The Suits Everyone Set! Any age, any style, any level of expertise, super soft, super glam, cream wearers, powder lovers…no matter the person, this one suits them all. 10 Piece Set with Gift Bag worth €119, yours for €69.99 What’s included: The Rosie - Large Powder & Contour The Kabuki - Cream Foundation, Cream Contour, Cream Blush Tapered Face Blender - Blush, highlighter, Contour Eye Spy Detailed Eye Brush Set The Mermaid Zipper - To house all brushes safely and hygienically. The Tote Gift - To Present as a gorgeous Gift (to yourself or someone else! We’re not here to judge!)
  • Sale!

    AWARD WINNING SMART FIBRE TECHNOLOGY

    Designed using our unique NimaFil technology, this award winning seven piece eye detail set is designed to cater for any structured eye design work. The seven brushes included in the set will take you from base to brows to smudge to liner and blending. This set will cater for any eye look desired. The high quality of taklon synthetic used in this range makes it extremely efficient, durable and also vegan friendly. This set won both the Image Magazine Award and Histyle Beauty Awards 2019 for ‘Best in Blending’
  • Sale!

    Award Winning Smart Fibre Technology

    Designed using our unique NimaFil technology, this award winning six piece face set is designed to cater for all your contouring needs. From primer to illuminating base and foundation, setting powder, bronzer, blush, contouring and highlighting down to subtle concealer application this set covers it all. The high quality of smart fibre technology used in this range makes them extremely efficient, durable and also vegan friendly. This set won both the Image Magazine Award and Histyle Beauty Awards 2019 for ‘Best in Blending’
  • Sale!

    Kit Bag Bundle

    55.00
    Save €15 when you buy this combo set in place of each set individually
  • Sale!

    Smart Face Complete Set

    75.00
    Our full collection  of Award Winning Smart Fibre Vegan Friendly brushes now available in one complete set. Seventeen brushes to cater for all areas of the face from foundation, base and contour to brows, eyes and Concealor work. What’s included in the Complete Set  7 brushes for all your base needs from foundation, concealor, powder, bronzer, blush, contouring and highlighting. 10 super soft brushes to cater for all eye detail and blending. From Structured Brows and liner brushes to fluffy blenders and smudge detail brushes. There is no look you cannot create and have fun with using this fantastic value set. All seventeen brushes together for €110.
  • Sale!

    The 'Mya' Powder Polish Brush

    The ‘Mya’ Face Polishing Brush is both rounded and tapered so that it perfectly applies the exact amount of product for your chosen look. It’s bristles are ‘Smart Fibre’ synthetic with a natural firmness to easily apply both loose and pressed powder. The 'Mya' Powder Polish brush is a shorter handle to aid in super product control and also to make this beautiful tool super handbag friendly. Keep it protected with the Nima Net provided. The ‘Mya’ Brush can also be found in the Basics Start Up Set. *Vegan Friendly Fibres
    • The Face Behind The Name: Little Mya Rose is Niamh's brand new beautiful baby niece. Born in October to Niamhs' Brother Dara and his lovely partner, Nicki. Mya is a beautiful happy little bundle of joy. We all call her 'Baby Mya' (christened that by our own Little Miss Harley) so it felt appropriate that this brush have a 'baby' handle to reflect the name! Can you cope!!
  • Sale!

    The Hold All_Kit Bag

    25.00
    Storing and dividing your essential tools has never been easier with The Identity Bag: The Hold All. Designed to sit upright with strong canvas piping this will ensure your kit bag keeps its shape without slouching. The zip lid can easily fold back giving you easy access to your tools and the interior canvas dividers allow you to compartmentalise your equipment accordingly. Complete with an adjustable strap and rose hold hardware for those working on set or on the go or alternatively stand upright on your work station. The strong outer layer pvc allows you to see your full kit bag whilst also allowing you to wipe down keeping your kit clean and professional looking.
  • Sale!

    The Magical Mystery Bag!

    55.00

    The Nima Brush Mystery Bag

    Who doesn’t love a bargain And a little bit of mystery all in one! Priced at €55 but worth €100 giving you over 40% extra free. So what’s in the bag? A little bit of everything and anything! It could be brush sets, individual brushes, Kit Bags, Cylinders, NIMA Mitt, NIMA nets....who’s knows! That’s part of the fun. But we can guarantee you will not be disappointed and there will be a whole lot of bang for your buck. We guarantee twice the value of what you’ve spent. It’s very exciting!!!!
  • Sale!

    The Nima Clutch

    15.00
    The Identity Bag: The Clutch is extremely user friendly and can hold almost anything from lip pencils to brushes to hair combs, nail files…whatever you require! The canvas casing with rose gold zip hardware and fully wipeable interior allows you to fully view what you have stored within. The strong but flexible design makes this the perfect travel companion for anyone on the move. The Identity Bag – The Clutch can hold up to 40 professional brushes H24 x W13.5 x D11