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    The Nima Clutch

    The Identity Bag: The Clutch is extremely user friendly and can hold almost anything from lip pencils to brushes to hair combs, nail files…whatever you require! The canvas casing with rose gold zip hardware and fully wipeable interior allows you to fully view what you have stored within. The strong but flexible design makes this the perfect travel companion for anyone on the move. The Identity Bag – The Clutch can hold up to 40 professional brushes H24 x W13.5 x D11
  • The Nima Brush 'Jenni'

    Tapered Detail Brush This finely tapered applicator brush is perfect for feathering soft shadow along the lower lashline or building up product on the outer or inner corner of the lid. This is part of the Nima Brush 'Smart Fibre' Collection makin it vegan friendly. Manufactured with ethically sourced material this brush is super soft on the skin and easy to wash.
    • The Face Behind The Name: 'Jenni' is one of Niamhs' gals and certainly a smart cookie so it felt appropriate she should land the name on one of our very first titled 'smart fibre' brushes. Not one to have the wool pulled over her eyes, so we kept the 'Jenni' brush nice and neat to expertly dust around those fabulous eyes ;) See what we did there!!
  • The Carve Kabuki

    NEW!!! A little different in shape to what you’re probably used to, but we promise you it’ll be worth it! The CARVE kabuki is a from our range of ‘One Size Fits All’ - The Carve and Shape Collection - Brushes that will curve and shape to mould with your facial features. What do we mean by that? We mean makeup application will never be so simple! No matter what medium of makeup you’re using – powder, cream, liquid, gel – these brushes can handle it. No matter what your face shape, eye shape, body shape – these brushes can handle it (and yes we said body!’). No matter what your level of expertise, from complete novice to super pro – these brushes can handle the assignment!

    The Carve Kabuki – Foundation, cream or powder contour. This brush has been optimised with extra soft bristles to help polish and give your foundation an airbrushed finish.

    Vegan Friendly. Smart Fibre Technology. Cruelty Free
  • Small and slightly tapered flat brush for precise detailing such as lips, inner corner of eye highlighting or liner work. Can also use to conceal the hardest to reach areas such as around the nose and eyes.
  • The Shape Kabuki

    NEW!!! The Shape Kabuki – Used to apply lightweight foundation/tinted moisturiser  (not suitable for full coverage foundation), all over powder or powder/cream bronzers & blushes – doubles as a contouring brush or for body contouring. With gentle pressure it can be used for lightweight fluid foundation, fine blending/contouring. With mild pressure it is perfect for blush application and highlighter
  • Carve and Shape Eye collection

    Four Soft Blend Brushes for all facial areas

    The perfect set of soft fluffy tools for the perfect blend. Part of our Carve and Shape - one size fits all - collection, these smart fibre brushes can be used for creams, liquids and powders. Four beautiful fluffy face and eye blending brushes to help you create stunning eye work and facial sculpting or highlighting.   The Fan - Eye shader, concealer, smudge detail, highlighter The Deluxe Pointer - Concealor. Eye Detail, Lashline smudge, Lips Large Oval Brush ’ - Eyes, Wash of Colour, Concealor, Face Contour. Great for larger eye shapes or when heavy brow bone is prominent. But also loved for concealing! Or highlighter…whatever! Small Oval Brush - Eyes, Detail, Concealor, Inner corner detail. With strong strokes it can be used for full eye (from lash line to socket line) but with gentle pressure the pointed end can be used to create finer detail and create the perfect eye shadow socket & can be used under the eye also! When using your brushes, we say ‘use the brush that fits the area’ and after that, it’s up to you to find your faves. Have fun and feel fabulous! The high quality of smart fibre technology used in this range makes them extremely efficient, durable and also vegan friendly.  

    *Tip: The smaller the brush, the stronger the shadow application. The longer the brush, the softer the application. The fluffier the brush, the softer and beautiful the blend!